Hot girls in tight pink t-shirts giving massages. Bright pink stand. BIG TV screen. Unless you were there, I am sure you didn’t think “Must be the Learning Technologies Exhibition!” But it was and just in front of the stand that we shared with our good friends Roam Solutions
This was my first time to an LTE (or #LT11UK in the twittersphere) and it was very interesting indeed. Not least the girls in tight pink t-shirts.
What struck me was that there were a number of people talking about mobile learning, but as one person I conversed with said “There are many talking about it but no-one has really deployed anything.” Of course, that was true until he came to our stand and saw our capabilities.
Now we’re not going to be able to compete with hot girls in pink t-shirts, but we did have some very excellent conversations on mobile learning and even have a few meetings already arranged for follow-up. The marketing hype is all good fun but good conversations based on your strong offering will do considerably more for your business than hot girls in tight pink t-shirts.
p.s. I apologise sincerely that I didn’t take any pictures of the said girls.
The Learning Journey 
4 comments
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January 28, 2011 at 12:10 pm
Karyn Romeis
How interesting that the perception was that no-one has developed any mobile learning. There is tons of it about. They even have their own m-learning conferences.
We had presentations at the #lt11uk conference from two organisations that have deployed mobile learning: the military and the NHS… and that’s just what I can remember off the top of my head. I’m sure there must have been others, too.
January 28, 2011 at 12:50 pm
proxburgh
Hi Karyn,
You are right – there were presentations indeed and yes, there are companies who have done mobile learning apps. I was just surprised (as was the person I mentioned) that it wasn’t better represented and not more prevalent particularly at a Learning Technologies Exhibition.
Peter
January 28, 2011 at 8:40 pm
Jack Beaman
Hot girls in pink work my friend! 🙂 Plenty of solid workshops set up first day after the event with plenty more on the way. Long live the girls in pink and their great massages!! I hope you enjoyed yourself at the event and good stuff comes from it. Your friendly neighbors Fusion
January 28, 2011 at 9:49 pm
proxburgh
Haha! I have no doubt! We’re half considering stealing your idea for next year……. although I don’t think anybody wants a. massaging them b. wearing pink pants. Probably wouldn’t have the success rate as you had!