You are currently browsing the monthly archive for December 2007.

 The time of year again when we think about our New Year Resolutions… or consciously decide not to declare any in case we fail. The reason most of us want to change apsects of our life is to reduce stressors; then end up feeling more stressed because we fail these personal goals.

Here are some tips to help you focus on your personal goals this year:

  • Be realistic; stick to a couple of goals that are acheivable and will make you feel great WHEN you achieve them
  • Identify the personal trigger points for each goal that will hinder success; what went wrong last time you tried to do this?
  • If you need help to achieve your goal then ask for it straight away
  • Write down the benefits of your resolution and refer to them anytime resolve is low
  • Diarise key milestones and when you get to each milestone note down progress made
  • A year-long study of 3,000 people found men should set specific goals (e.g. weight loss of 1lb per week) and women should tell the world about their resolution if they are to succeed
  • If you can keep going for 6 weeks you have the makings of a habit – put the date on your calendar!

Here’s to some new habits in February!!

Merry Christmas one and all. Thanks for taking the time to visit the blog this year and we hope to see more of you next year.

And REMEMBER…

Platform Christmas

People make too many assumptions.  Don’t assume, do your research first.

Seth Godin and his company made an assumption back in 1993:

“Assumptions. I assumed that the world would stay pretty much the same while I leveraged my assets and completed my agenda.

So I ended up with a t-shirt.”

Read the whole lesson here.

Santa Hat Cat

It’s that time of year again. Comes round fast doesn’t it? The big question is are you prepared? I’m not talking about the last minute panic that sets in when you realise on Christmas eve you’ve forgotten to buy little Johnny that Transformer he wanted and all you can get him is something that converts AC to DC. No I’m talking about getting your business prepared for what is potentially the biggest excuse for a marketing campaign all year.Today we’re taking about the benefits of sending a Christmas card.

Here are my top tips for getting the most out of a Christmas card for your business.

  • Send a sensible, high quality Christmas card. A Christmas card is the perfect excuse for getting back in touch with not only your regular clients but also some people you haven’t been in touch with for a while. Why sensible? Well a card should really reflect your business, if your company isn’t in the joke marketplace probably a card with a line of naked Santas isn’t the perfect representation. Why high quality? Again a card that feels cheap and flimsy isn’t exactly how you want your clients to be reminded of you.
  • Send cards not just to clients but also to suppliers, not only to thank them for their support but also to remind them of your custom.
  • Make cards personal. A greeting card should be addressed to your contact in the business and also should be signed by yourself and any team members that have direct contact.
  • Follow up sent cards with a phone call – before Christmas! It’s another good excuse to get in touch and wish your clients well. Find out what opportunities could be around in the new year, and also set up a meeting/follow up call for early January.
  • Not everybody celebrates Christmas. It’s unlikely that anyone will be offended by the nice gesture of a card but it is worth giving it some thought before sending out cards en-mass. It doesn’t even have to be a Christmas card you send, a more generic “holidays” card could be more appropriate.
  • Finally send cards early to avoid the postal rush and to give you a chance to make those calls.

Does your business send Christmas cards? Do you find they work for you? Can you even make the time for such things at this busy time of year?

Clay Lowe wrote a very different opinion on work-life balance…

I have repeated it below (some ‘language’used)

Work life balance is a myth. To be balanced is to be mediocre. Even Jesus eluded to this in the Book of Revelations: ‘…you are neither cold nor hot. I wish you were either one or the other. So, because you are lukewarm I am about to spit you out of my mouth.’ What I have noticed is in my attempt to lead a balanced life, I have become Joe Average. When my life was unbalanced and chaotic, I constantly pushed the limits of how far I could go. I spent a lot of time on the edge in danger of falling off. The edge is intoxicating because you learn things about yourself you might never have had the opportunity to learn in ordinary circumstances.

My life is less chaotic now, more stable and balanced. But balance, as I have seen it, has brought boredom, frustration and a little irritation. I feel like the caged bird. Only I don’t feel much like singing. I feel like ripping the f***ing cage up and beginning again.

Life coaches would have you balance the Wheel of Life. Knowing what I know now, I would say scrap that, choose what most appeals to you and then pour all of your energy into the pursuit if that one area.

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