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And yes, I like to use alliterations where I can. By vitality I mean broadly ‘quality of life’. Don’t get so caught up with the vision that you forget to have fun and worse still, stop others from having fun and enjoying life. You might have a strong vision for your company, but don’t forget about your family. Don’t get so caught up in achieving best ever global sales that your team members feel you see them as tools to achieve a task, rather than people who add value.

In order to help prevent falling into vision vice, I would strongly suggest making sure you have written a vision down for your personal and family life as well.

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