And the final step to creating a successful personal brand is Performance.

You’ve written succinctly your Passion, you’ve written out a Plan and you’ve made a decision to be Persistent in establishing your personal brand. Now it is about putting it all into practice.

Get your name out there, do the ground work, make sure people know what you are passionate about. Make sure people at work notice the excellent work you are doing and the contribution you are making.

At the end of the day all the sitting and thinking is critical to getting it right, but you also need to now get out and follow the plan persistently. Ultimately, how you perform will determine the strength of your personal brand. There are no short-cuts, but by following the previous three steps, you will make it a whole lot easier and more effective for yourself.