The third P when developing a successful personal brand is as the title suggests, is Persistence.

Just like Rome wasn’t built in a day or the brand Coca-Cola, neither will your personal brand be established in your marketplace in a day. You will need to be clear on your passions, clear on your plan and then be persistent in both. As we all know it takes time to build a brand. Large companies might have billions of dollars to throw at a brand. You probably don’t and to be fair, you don’t need to. Your currency is persistence.

What does that look like?

Well, you need to set aside regular time to develop your brand. That means maybe reading, studying, writing, networking. Chalk it into your diary well in advance because the day-to-day activity will fight for your time.

How will you make sure you stay focussed on your end goal? What are you going to use as your motivating factors when the going gets tough?


Consider realistically how long you think it will take for you to fulfil the plans you chalked out in the previous step. That way, you are aware of the amount of commitment required.

Finally think about why you are developing your personal brand and what the consequences of inaction might be. In the words of another famous brand, you know you’re worth it 🙂