The patient listening, hand-holding, tissue-box buying, and gentle re-assurance finally pays off. People start to accept the fact that the change is going to happen, that it isn’t quite the monster they thought it would be and in fact, it might even turn out to be a good thing for them.

Some might be vocal advocates of the change. Others will tend to ponder it internally. You need to encourage the advocates to spread the good cheer, and continue to dialogue with those who are quiet to ensure that they don’t slip back a stage or two.

Don’t try and rush through this stage. It is foundational for all that is coming.