Take a look at the above image. What do you see? You may think you see a model when actually it’s a real image of a helicopter rescue crew taken from a short film which documents a sea rescue rehearsal.
The whole film is shot to create the illusion of model photography, a technique that is becoming more and more popular these days and is now starting to trickle through to advertising. What’s really interesting for me is the twist on the story this technique gives the viewer, it turns something which should be quite traumatic into something quite farcical. Check out the part where the fisherman falls in the sea and is battered around by the crashing waves.
There is always another side to every coin and this charming little film reminded me of that.
You can see the full film here.