According to a new study, spam emails get 1 response in 12,500,000 emails.  That’s less than 0.00001%! Amazingly though, even with such a poor response a large spam organisation such as the Storm Network will make around £4500 profit a day.

Compare this to the general sales market who will on average get one sale in one hundred people and the stats look even more outlandish.

So is spamming the answer to all our sales problems?  Nope.  For everyday businesses there are worldwide laws that prohibit us from spamming without prior consent from the recipient.  Even the junk mail that falls through your door has been loosely authorised by your good self and a helpful 3rd party (remember that tick box at the bottom of that magazine subscription form which said something along the lines of “I authorise you or a 3rd party to fill my mailbox with guff”?). It is a fine line between what is legal and what is illegal but a common way to spam is to use indirect linking which takes you to a webpage with a banner ad for the product on it and not directly to the manufacturers site.

So how do we get people to sign up for our marketing campaigns? In whatever campaigns your run you need to create a hook which will mean people will give you their contact details.  There are many examples of this and you just need to pick the right one for your business, from running a competition to giving something away for free.  The bottom line is when you’ve been granted access to contact someone, then it is a free license to bombard them until they say stop.

I’m not condoning spamming in any way, I’m just pointing out that it exists and has existed in more ways than you probably realise.  In fact you might have even done it yourself without even knowing it.

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