Marketing is targeted. It has to be otherwise we could potentially blow millions on campaigns that incorrectly advertise products within the wrong niche/age bracket.
However when we analyze traditional methods of getting our message out we discover that for example TV advertising is now only effective with the 50+ age bracket as people of this age are more likely to be found sitting glued to the gogglebox.
So what happens when we want to market a product to a teenager? It’s difficult to discover the easy route to this market but the 2 prime forms of inward communication come in the shape of the Internet and mobile phones. Outward communication also differs here too with emails, chat rooms and text messages taking centre stage. Or should I say txt msgs?
It is now too late to ignore the fact anymore that a new language has formed, a slang-based lingo that seems impenetrable to older generations.
The question is if we are targeting this market with a campaign should we be attempting to communicate the message in this new language? Would it be more effective? Would the receiver be more likely to read the message rather than immediately dismiss it?
What if we don’t understand the lingo, let alone speak it? No problem as you can find a handy web translator here.
Below for your amusement is a lingo-translated version of the first couple of paragraphs from the above text. Enjoy.
mrktg S targetd. It hs 2B otherwyswe cUd potentially blo millions on campaignsdat incorrectly advertise products witn drong niche/age bracket. hwevr wen we analyze traditional methods of getN r msg otwe discovA dat EG TV advertisn Snow 1ly efectiv W d 50+ age bracket asppl of dis age r mor lIklE 2B found sittNglued 2 d gogglebox. So w@ hpns wen wewn2 mkt a product 2 a teen?