call to action

The image to the left is what is known as a call to action. Most commonly you’ll find call to action selling on internet sold e-products (an unregulated area with no official RRP), but you can find them in everyday life too:

  • Buy one get one free at the supermarket!
  • Half price sale at the sofa store must end today!
  • Two tickets for the price of one at the cinema, Wednesday only!
  • Get the full 12 CD rock anthems for just £17.95 (time limited offer)!

A call to action is one of the oldest sales techniques in the book, but why not use it when it works so well? Companies with e-products use it all the time, heck you can even buy a plug-in for your website which ensures your call to action is up to date – “This is a time-limited offer and expires at midnight (insert today’s date here!)“.

So if it works so well why isn’t it used more in other types of sales?

As a business we all have something to sell whether it comes in a box or it walks into the purchasers office. Using a call to action on our products not matter what they are could result in a sales decision faster if the customer thinks that they only have today to decide otherwise they may have to pay full price for your service.

So today I raise this challenge to you:

Think about your product and how much you want to sell it for at the top end. Then think about how much you would be prepared to reduce that cost by if you were to go into negotiations. Now that is the price you leave on the table as you walk out the door, but don’t forget this offer ends at midnight and after that the product goes back to full price.

A call to action could not only eliminate the need for lengthy, time wasting negotiation it could also eliminate the competition before they even step in the ring.

This is a time-limited blog post, read now for free or pay me what your business loses in profit for not taking heed!

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